Hi, I’m Rocco, founder of Trusted Coverage, husband to Rachelle, and dad to four incredible boys. Since 2011, we’ve been building a life rooted in faith, grit, and the kind of joy that comes from raising a wild crew of boys (fun fact: every one of us was born on the 12th of a different month). We laugh a lot, work hard, and believe in doing things the right way, especially when it comes to money.

I didn’t grow up in wealth, but I was raised with principles: take pride in your work, help people, and stand by your word. That mindset led me from running a video production company into marketing, and eventually, after a tough season and a timely conversation with my uncle, into the world of insurance.

What I found shocked me. Agents were being trained to sell, not think. Families were being handed underfunded policies with no strategy behind them, just scripts, pressure tactics, and short-term wins that created long-term problems. That wasn’t me. That’s not who I wanted to be, and it wasn’t the example I wanted to set for my kids.

That’s when I discovered the Legacy Wealth Strategy. A smarter, values-driven approach that finally made sense. It wasn’t about pushing products. It was about helping people think differently, use what they already earn more strategically, and take control of their finances with purpose.

It brought together everything I care about: clear guidance, creative thinking, and practical strategies that help homeowners pay off their mortgage faster, build retirement income, and create more flexibility and freedom, without spending more or taking unnecessary risks.

At Trusted Coverage, I work with people who are done with financial dead ends. They want clarity, flexibility, and a path to freedom, not just another product. I build personalized plans that help you shrink your debt, grow your wealth, and retire with confidence. Everything is tailored to your goals, income, and values.

If we talk, you won’t get a pitch. You’ll get answers.

We’ll walk through where you are, where you want to be, and what’s actually possible. If you’re ready, I’ll build your custom plan. If you’re not quite there yet, I’ll show you what steps to take.

The best compliment I’ve received was from a client who said, “Thank you for making this make sense, and never once making me feel pressured.” That’s how this should feel: empowering, transparent, and focused on your future.

Because this isn’t just about paying off a mortgage, it’s about owning your future, not just financing it.